Website User Friendly

Kami, Web Design Surabaya akan membantu Anda melakukan beberapa perbaikan atau sedikit modifikasi untuk halaman-halaman web Anda sehingga website Anda akan “dicintai” spider website. Intinya, kami akan memudahkan web spider melakukan indeksing agar bisa tampil di halaman pertama.

2 Faktor yang Mempengaruhi Rangking

Satu dekade lalu, situs pencari mudah dibodohi dengan cara mengulang-ulang kata frase sebanyak mungkin di halaman web sehingga halaman web tersebut bisa muncul di halaman pertama.

Praktik seperti ini dianggap sebagai spamming dan dapat menyebabkan URL halaman web tersebut di-blacklist. Tetapi, intinya memang demikian: urutan URL bergantung pada frase dan HTML yang ada di halaman web Anda.

Tetapi, Google tahu. Agar situs pencarinya disukai, ia harus memberikan hasil pencarian yang alami dan murni, bukan hasil pecarian yang dibodoh-bodohi. Untuk itu, Google pun mulai memperkenalkan beberapa factor penting yang dapat mempengaruhi posisi urutan URL yang melibatkan kuantitas, kualitas, dan konteks dari beberapa link yang masuk ke website Anda.

Karena itu, dewasa ini, pola antarlink mempengaruhi seberapa populer suatu website dan mempengaruhi urutan URL bila dipanggil lewat pencarian kata frase.

Berikut adalah 2 faktor yang mempengaruhi urutan website di mata situs pencari:

  1. Banyaknya Keyword di Halaman Web. Semakin focus dan jelas konten tiap-tiap halaman web yang terlihat jelas di judul halaman web, bagian tag heading, meta tag yang lain serta teks yang ditulis di halaman web, semakin baik peluang website Anda muncul di halaman pertama hasil pencarian sewaktu dipanggil lewat kotak pencarian di situs pencari.
  2. Karakteristik link eksternal yang mengarah ke nama domain Anda-dilihat dari kuantitas, kualitas, dan konteks link-link dari website luar yang mengarah ke website Anda.

Selain hal di atas, beberapa factor lain memang mempengaruhi posisi URL, seperti usia suatu domain, usia halaman web itu sendiri, dan usia link eksternal yang me-link ke website Anda-semakin lama semakin bagus. Factor lain termasuk seberapa sering orang mengklik halaman web Anda dari hasil pencarian lewat situs pencari dan berapa lama mereka berkelana di website Anda. Algoritma yang menentukan suatu posisi (ranking) memang cukup kompleks.

Namun, karena kebanyakan kita tidak mungkin memahami algoritma tersebut, fokuslah pada dua factor penting yang dapat Anda lakukan:

  1. keywords yang ada di tiap halaman web yang ingin Anda optimisasi, dan
  2. banyaknya link eksternal yang mengarah ke website Anda.

Web Design Surabaya akan membantu Anda mengatur kerapatan keywords yang ada dalam halaman web Anda.


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